DIGITAL TERMINOLOGY GLOSSARY
Active Hyperlink: A hyperlink that is currently selected in a Web browser. Some Web browsers indicate the active hyperlink by changing its color.
Ad Click: A click on an advertisement which takes a visitor to another web site.
Ad View: Occurs when an ad is displayed to a visitor. Once visitors have viewed an ad, they can click on it (see Ad Click). There may be more than one ad on an ad view.
Ad Server: A system used to determine which ads to serve based on the priority of an ad. It is also responsible for pacing the campaign, tracking and reporting on impression delivery and click-thru rates.
Avatar Graphic: Representation of a person online, usually used to navigate a virtual world such as Second Life. Some try to make their avatars look like themselves, and others go for idealized/stylized visions.
Blog or Web Log: A blog (short for "web log") is a type of web page that offers a series of posted items (short articles, photos, diary entries, etc.). Blogs usually include a searchable archive of old postings. Blogs have become a common medium for communication in professional, political, news, trendy, and other specialized web communities. Many blogs provide RSS feeds, to which one can subscribe and receive alerts to new postings in selected blogs.
Blogosphere: The totality of weblogs or blog related webs.
Browsers: Software programs that enable you to view web pages and other documents on the Internet. They "translate" HTML-encoded files into the text, images, sounds, and other features you see. The most commonly used browsers are Microsoft Internet Explorer (often called IE), Firefox, Mozilla, Safari, Opera, and Chrome.
Buffering: A process used as part of streaming media technologies whereby an amount of data is fed into the player to allow it to begin playing before fully downloading the file.
Cache: In browsers, "cache" is used to identify a space where web pages you have visited are stored in your computer. A copy of documents you retrieve is stored in cache. When you use GO, BACK, or any other means to revisit a document, the browser first checks to see if it is in cache and will retrieve it from there because it is much faster than retrieving it from the server.
Click Through Rate: Percentage of visitors who viewed an ad and also clicked on it. This is a good indication of an ad's effectiveness.
Compact Content: Triton Digital Music News which can easily provide visitors with small nuggets of information...whether it be breaking news, links to other webpages, or photos of your top artists.
Compression: The process of eliminating data to reduce the size of a media file. Higher compression means that the compression utiity defines greater amounts of data as redundant. This can lead to loss of image quality, but highly compressed images can be delivered more efficiently over a network.
Cost-Per-Acquisition: Payment models based on qualifying actions like sales or registrations.
Cost-Per-Action (CPA): A cost model incurred based on a user taking defined action in response to an ad. Examples include sales transactions, customer acquisitions or registrations.
Cost-Per-Click (CPC): A system where advertisers pay an agreed amount for each click a user makes on a link leading to their web site.
Cost-Per-Lead: The cost of placing an ad on a site based on how many leads the ad generates.
Cookie: A message from a webserver, computer, sent to and stored by your browser on your computer. When your computer consults the originating server computer, the cookie is sent back to the server, allowing it to respond to you according to the cookie's contents. The main use for cookies is to provide customized Web pages according to a profile of your interests. When you log onto a "customize" type of invitation on a Web page and fill in your name and other information, this may result in a cookie on your computer which that Web page will access to appear to "know" you and provide what you want. If you fill out these forms, you may also receive e-mail and other solicitation independent of cookies.
Crawler or Webcrawler: Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" or "knowbots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date. They obtain new pages, update known pages, and delete obsolete ones. Their findings are then integrated into the "home" database.
Domain, Top Level Domain (TLD): Hierarchical scheme for indicating logical and sometimes geographical venue of a web-page from the network. In the US, common domains are .edu (education), .gov (government agency), .net (network related), .com (commercial), .org (nonprofit and research organizations). Outside the US, domains indicate country: ca (Canada), uk (United Kingdom), au (Australia), jp (Japan), fr (France), etc. Neither of these lists is exhaustive. See also DNS entry.
Domain Name, Domain Name Server, DNS Entry: Any of these terms refers to the initial part of a URL, down to the first /, where the domain and name of the host or server computer are listed (most often in reversed order, name first, then domain). The domain name gives you who "published" a page, made it public by putting it on the Web.
Download: To copy something from a primary source to a more peripheral one, as in saving something found on the Web (currently located on its server) to diskette or to a file on your local hard drive.
Digital Rights Management (DRM): A term referring to technical methods used to handle the monitoring of rights held over a digital work.
Embed Tag: An HTML tag used to place a media file (audio, video, or flash file) into a web page. The embed tag defines an area on the page in which the media file will appear in. It also helps the browser understand what type of file it is, and specifies info like whether the file will play when the page loads.
Email Director: Build station database and engage listeners with the most complete web-based contest package ever by Triton. Proprietary web tools make customization fast and simple.
Encrypt: Encoding a file to prevent others from gaining access to its contents.
Entry Page: The first page viewed during a visit to your web site. If a visit consists only of hits to non-page files, that visit has no entry page. This can cause the total number of entry pages to be less than the total number of visits.
Exit Page: The last page viewed during a visit to your web site. If a visit consists only of hits to non-page files, that visit has no exit page. This can cause the total number of exit pages to be less than the total number of visits.
Extension or File Extension: In Windows, DOS and some other operating systems, one or several letters at the end of a filename. Filename extensions usually follow a period (dot) and indicate the type of file. For example, this.txt denotes a plain text file, that.htm or that.html denotes an HTML file. Some common image extensions are picture.jpg or picture.jpeg or picture.bmp or picture.gif
Flash: used to create vector graphics-based animation programs with full-screen navigation interfaces, graphic illustrations, and simple interactivity in an antialiased, resizable file format that is small enough to stream across a normal modem connection. The software is ubiquitous on the Web, both because of its speed (vector-based animations, which can adapt to different display sizes and resolutions, play as they download) and for the smooth way it renders graphics. Flash files are compact, efficient, and designed for optimized delivery.
Floating Ads: Ads that appear on the main browser window on top of the site’s normal content, appearing to “float” over the top of the page.
File Transfer Protocol (FTP): Ability to transfer rapidly entire files from one computer to another, intact for viewing or other purposes.
GIF (Graphics Interchange Format): A file format commonly used to display color images online.
Graphic: The digital version of an image, photo, or picture that is displayed on a monitor screen.
Hit: Each file requested by a visitor registers as a hit. There can be several hits on each page. While the volume of hits reflects the amount of server traffic, it is not an accurate reflection of the number of pages viewed.
Hypertext: On the World Wide Web, the feature, built into HTML, that allows a text area, image, or other object to become a "link" (as if in a chain) that retrieves another computer file (another web page, image, sound file, or other document) on the Internet.
IP Address or IP Number (Internet Protocol number or address): A unique number consisting of 4 parts separated by dots, e.g. 165.113.245.2
Javascript: A simple programming language developed by Netscape to enable greater interactivity in Web pages. It shares some characteristics with Java but is independent. It interacts with HTML, enabling dynamic content and motion.
JPEG (Joint Photographic Experts Group): An image file format popular for online delivery due to its high-quality and low file size. Before uploading to the web, users can compress the file, usually on a scale of 1 to 10.
Keyword(s): A word searched for in a search command. Keywords are searched in any order. Use spaces to separate keywords in simple keyword searching.
Landing Page: The first page of the user experience resulting from the user selecting an advertisement. Often optimized for specific keywords, audiences, or calls to action, to present a message to the visitor. The goal is to convey information and motivate the user to become more engaged.
Leaderboard: A horizontal ad unit that measures 728x90 pixels.
Listservers: A discussion group mechanism that permits you to subscribe and receive and participate in discussions via e-mail. Blogs and RSS feeds provide some of the communication functionality of listservers.
Masthead: The identifier at the top of a Web page, which is typically a graphic image.
Meta Tags: Search engines that automatically submit your keyword search to several other search tools, and retrieve results from all their databases. Convenient time-savers for relatively simple keyword searches (one or two keywords or phrases in " ").
Microsite: A custom website designed specifically for an advertiser.
MO: Mobile originated text message sent from a mobile phone
Mobile Express Messenger: Easy-to-use, all-in-one tool suite, for 2way texting by Triton.
Mobile Video: Video distributed via a mobile device.
MPEG (Moving Picture Experts Group): A series of International Organization for Standardization(ISO) standards for digital video and audio, designed for different uses and data rates.
MT SMS: The delivery of messages from a mobile business application to a mobile subscriber's handset.
Navigation: The method of finding and moving between different information and pages on a web site. It is governed by menu arrangements, site structure and the layout of individual pages.
Opt In: A direct, pro-active request by an e-mail recipient to have their e-mail address added to a specific mailing list.
Opt Out: An email subscription practice by which users request to be deleted from an email distribution list by selecting a link or sending an email that requests their address be deleted.
Page View: A hit to any file classified as a page. Contrast the value for "page views" with the value for "hits," which includes hits to files of every type. Page Views: The number of times a page is viewed.
PDF or .pdf or pdf file (Portable Document Format): A file format developed by Adobe Systems, that is used to capture almost any kind of document with the formatting in the original. Viewing a PDF file requires Acrobat Reader, which is built into most browsers and can be downloaded free from Adobe.
PHP: Is a general-purpose scripting language that is especially suited for web development. PHP generally runs on a web server. Any PHP code in a requested file is executed by the PHP runtime, usually to create dynamic web page content. It can also be used for command-line scripting and client-side GUI applications. PHP can be deployed on most web servers, many operating systems and platforms, and can be used with many relational database management systems.
Plug-in: An application built into a browser or added to a browser to enable it to interact with a special file type (such as a movie, sound file, Word document, etc.)
Podcasts: A method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically by subscription.
Pop-Up: A small window that appears over a your screen. A pop up can be initiated by clicking a link or a mouse rollover. Pop-up advertisements work in the same way, but are not welcomed or expected by the user.
Push: Describes how a wireless subscriber obtains content when they don’t specifically ask for it.
Rich Media: Advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, and special effects.
RSS or RSS feeds: Short for "Really Simple Syndication", refers to a group of XML based web-content distribution and republication (Web syndication) formats primarily used by news sites and weblogs (blogs). Any website can issue an RSS feed. By subscribing to an RSS feed, you are alerted to new additions to the feed since you last read it. In order to read RSS feeds, you must use a feed reader, which formats the XML code into an easily readable format (feed readers are to XML and RSS feeds as web browsers are to HTML and web pages.
Script: A type of programming language that can be used to fetch and display Web pages. There are many kinds and uses of scripts on the Web. They can be used to create all or part of a page, and communicate with searchable databases. Forms (boxes) and many interactive links, which respond differently depending on what you enter, all require some kind of script language. When you find a question mark (?) in the URL of a page, some kind of script command was used in generating and/or delivering that page. Most search engine spiders are instructed not to crawl pages from scripts, although it is usually technically possible for them to do so.
Search: You can search any individual web page using the CTRL-F command (CMD-F on a Macintosh). Many websites also offer search boxes that let you search all the pages in the site, or records in its database. Searching is usually the most efficient way to find information, but sometimes you can find things by browsing that you might miss otherwise because you might not think of the "right" term to search by.
Search Engine: A database that allows a user to seek information on the Internet by keyword. Search engines may look for titles of documents, URLs, headers, or text.
Server-side: Something that operates on the "server" computer (providing the Web page), as opposed to the "client" computer (which is you or someone else viewing the Web page). Usually it is a program or command or procedure or other application causes dynamic pages or animation or other interaction.
Server, Web Server: A computer running that software, assigned an IP address, and connected to the Internet so that it can provide documents via the World Wide Web. Also called HOST computer. Web servers are the closest equivalent to what in the print world is called the "publisher" of a print document. An important difference is that most print publishers carefully edit the content and quality of their publications in an effort to market them and future publications. This convention is not required in the Web world, where anyone can be a publisher; careful evaluation of Web pages is therefore mandatory. Also called a "Host."
SHTML: A file name extension that identifies web pages containing SSI commands.
Site Optimization: A website modification to make it easier for search engines to index the site, leading to better placement in results.
Skyscraper: A vertical ad unit that measures 160x600 or 120x600 pixels.
Slipstream Radio: A white label application that allows media entities to create multiple, custom music channels quickly and efficiently. With Slipstream, the station can create customized channels underneath their base brand. Each channel is voiced by the base brand.
SMS (Short Message Service): Text messaging via a mobile device.
Social Networking: Web sites where people link to others to share opinions, insights, experiences and perspectives, whether it’s music fans on MySpace, business contacts on LinkedIn, or classmates on Facebook. Many media sites have adopted the social networking features like blogs, message boards, podcasts and wikis to build many online communities around their content.
Spiders: Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" or "knowbots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date. They obtain new pages, update known pages, and delete obsolete ones. Their findings are then integrated into the "home" database.
Sponsored Link: Text-based ads that appear as a result of a keyword search.
SSI commands: A type of HTML instruction telling a computer that serves Web pages to dynamically generate data, usually by inserting certain variable contents into a fixed template or boilerplate Web page. Used especially in database searches.
StationCaster: get absolutely everything you need to podcast from your station's website. Audio and Video... in one, easy to use software tool from Triton.
Streaming: Media video or audio transmitted over a network that users begin to play immediately, instead of waiting for the entire file to download.
StreamTheWorld: A streaming technology and services company that offers live audio streaming thru Adobe Flash player, allowing broadcasters to stream higher quality using the same amount of bandwidth. The flash player is not firewall blocked and requires no downloading.
Triton Loyalty: The audience engagement platform that transforms a brand from a one to many vehicle, to a one to one vehicle. The system tracks various forms of audience engagement; on-air, online and on-the-go and collects the data driving both ratings and revenue.
Triton Media Group: Is the leading supplier of digital products and services to the media industry. Its Triton Digital division supports more than 3,500 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.
Tags: Keywords attached to photos or websites to identify them and allow them to show up in search engines.
TuneGenie: Via music builds applications that enhance the relationship between the brand, the audience and the advertisers. The Music Discovery Network allows the radio stations to remain the venue for music discovery.The discovery network also gives advertisers the ability to conduct interactive promotions targeting a vast amount of listeners in various markets listening to a variety of formats.
Unique User: An individual or browser which has either accessed a site or has been served unique content and/or ads such as e-mail, newsletters, interstitials and pop-under ads.
Unique Visitors: Individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.
URL : Uniform Resource Locator. The unique address of any Web document. May be keyed in a browser's OPEN or LOCATION / GO TO box to retrieve a document.
User-Generated Content: Media content produced by end-users, instead of traditional media producers, licensed broadcasters and production companies.
USI: Unique Station Identifier – key word for station’s Text Messaging Club
Viral Marketing: A marketing technique allowing sites or users to forward a marketing message to other sites or users.
Visit: A visit is a series of actions that begins when a visitor views their first page from the server, and ends when the visitor leaves the site or remains idle beyond the idle-time limit. The default idle-time limit is thirty minutes. This time limit can be changed by the system administrator.
VOD (Video On Demand): A system that allows users to select video programming from a broadband network. The system affords the user playback controls over a video.
VoIP (Voice Over Internet Protocol): The routing of voice conversations over the Internet or any other IP-based network. The voice data flows over a general-purpose packet-switched network, instead of traditional dedicated, circuit-switched voice transmission lines.
WAP (Wireless Application Protocol): A widely used set of protocols that standardize how mobile devices, like cell phones and some PDAs access parts of the Internet, like e-mail and the Web.
Webcasting: Communicating to a number of computers at the same time over the internet by “streaming” live audio and/or live video through compression and decompression of the signal.
Web feed (or news feed): data format used for providing users with frequently updated content.
Webisode: A short video available only on the Web.
Widget: A third party item that can be embedded in a web page.
Wikipedia: A free content, user generated, multilingual encyclopedia. The site is a Wiki-anybody can edit and add an article. Offers quick understanding on a controversial issue.
WYSIWYG: What You See Is What You Get. Describes programs (especially page layout and word processing applications) in which a document as displayed on the screen accurately represents printed output.
WebMaster: fully customized designs create powerful websites that extend station branding. WebMaster by Triton combines advanced tool technology, fully customized design and an experienced team to help you get the most out of your station's Web ambitions.
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KNOWLEDGE FOR SUCCESS
Webinars
Blog
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ABOUT TRITON MEDIA GROUP, LLC:
Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. The Triton Digital division supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio. |
